Brian Sara was a fervent supporter of the East Coast Challenge Cup.
He served as President of Tenpin Australia from 1981 to 1990, and as a Team Manager for a period of 31 years with his final year being 2014.

The trophy has been donated by Achievement Trophies as a tribute to the many years that Brian supported the East Coast Challenge Cup, and a request that it be applied to the adult and senior division bowlers in the East Coast Challenge Cup.
​The criteria is " the most improved average from the East Coast Challenge Cup games.

The inaugural year was 2017 and the winners are .......

2017  Amanda Chamberlain   Qld
2018  Shane Minehan             Vic
2019  Nick Davis                     Vic
2022  Renee Gaitanis             Vic






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